If you are targeting a particular
country as a market, it's a must you offer a localized version of your app. For
starters, translate your app in the languages of the target countries. This
might look like lots of work, but unless you target a very small country with a
really limited user base, the payoff could be good.
As a rule, most apps have an English version and very few have non-English ones. As a result, typically the competition for non-English apps is much lower and this gives you better chances to get noticed, especially on a saturated market.
Quality screenshots might not be directly related to better rankings, but once your app is discovered, you don't want to chase users away with poorly-looking screenshots. Because of this, take the time and effort to make crisp screenshots. When users can clearly see the screens of your app and these screens contain the functionality they need, they are more likely to download and install the app. As already explained, more downloads and installs lead to better rankings.
As with conventional search, getting backlinks to your app page helps a lot. Of course, you need quality links from reputable sources, not spam from link farms. It's better to get one single link from an A list site where your app is featured, than dozens of backlinks from Z list sites.
If your app is good, chances are it will be included in articles all over the Net and you will be getting backlinks naturally. However, if this doesn't happen, you might have to build backlinks manually one by one.
ASO isn't hard to do but it can help you a lot. Most likely you are already doing most of the steps, but if you have neglected them by now, you might want to change this and pay more attention to the ASO ranking factors. After all, even if this doesn't make you a star on the Google Play Store, it doesn't take much time and effort and it most certainly won't do you any harm.
As a rule, most apps have an English version and very few have non-English ones. As a result, typically the competition for non-English apps is much lower and this gives you better chances to get noticed, especially on a saturated market.
Quality screenshots might not be directly related to better rankings, but once your app is discovered, you don't want to chase users away with poorly-looking screenshots. Because of this, take the time and effort to make crisp screenshots. When users can clearly see the screens of your app and these screens contain the functionality they need, they are more likely to download and install the app. As already explained, more downloads and installs lead to better rankings.
As with conventional search, getting backlinks to your app page helps a lot. Of course, you need quality links from reputable sources, not spam from link farms. It's better to get one single link from an A list site where your app is featured, than dozens of backlinks from Z list sites.
If your app is good, chances are it will be included in articles all over the Net and you will be getting backlinks naturally. However, if this doesn't happen, you might have to build backlinks manually one by one.
ASO isn't hard to do but it can help you a lot. Most likely you are already doing most of the steps, but if you have neglected them by now, you might want to change this and pay more attention to the ASO ranking factors. After all, even if this doesn't make you a star on the Google Play Store, it doesn't take much time and effort and it most certainly won't do you any harm.
No comments:
Post a Comment