It's hardly a surprise keywords
are a key factor for good rankings at Google Play Store. For truth's sake, it
needs to be mentioned there are ASO experts who dispute the huge role of
keywords and place more weight on other factors, such as reviews and downloads.
However, it's hard to believe that properly placed keywords don't matter, so
even if you are not absolutely convinced about the ranking role of keywords,
don't totally neglect them.
As with SEO, keywords matter especially in the title, the headings, and the description. Even if it were true keywords aren't that important for ASO, they are important for your human visitors ‐ when you see a title with a keyword you are looking for, you are more likely to open this link, than a link with no keywords in it. For even better results, use variations of your keyword(s).
All equal, apps with more and favorable reviews and better rankings rank higher for the same keyword. The reason why reviews and ratings have such a weight is simple ‐ they show how your users view your app. Therefore, it makes sense to try to get better reviews and ratings. However, don't go the slippery road of buying favorable ratings and reviews because if caught, this can get you into real trouble.
Similarly to apps reviews and ratings, app downloads and installs, as well as frequent app use, are other major ranking factors. This is for a reason ‐ all these measure user involvement and satisfaction. The rule here is simple - the more the better.
In order to ensure more app downloads and installs, you need to actively promote your app offstore. Active promotion on social networks, such as G+, Facebook, Twitter, etc., as well as on forums for mobile apps, can drive lots of traffic to your app and affect the number of downloads and installs in a favorable way.
As with SEO, keywords matter especially in the title, the headings, and the description. Even if it were true keywords aren't that important for ASO, they are important for your human visitors ‐ when you see a title with a keyword you are looking for, you are more likely to open this link, than a link with no keywords in it. For even better results, use variations of your keyword(s).
All equal, apps with more and favorable reviews and better rankings rank higher for the same keyword. The reason why reviews and ratings have such a weight is simple ‐ they show how your users view your app. Therefore, it makes sense to try to get better reviews and ratings. However, don't go the slippery road of buying favorable ratings and reviews because if caught, this can get you into real trouble.
Similarly to apps reviews and ratings, app downloads and installs, as well as frequent app use, are other major ranking factors. This is for a reason ‐ all these measure user involvement and satisfaction. The rule here is simple - the more the better.
In order to ensure more app downloads and installs, you need to actively promote your app offstore. Active promotion on social networks, such as G+, Facebook, Twitter, etc., as well as on forums for mobile apps, can drive lots of traffic to your app and affect the number of downloads and installs in a favorable way.
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