While for Google Play Store many
experts don't consider keywords to be of top importance (though many others
dispute this approach), with Apple App Store (almost) everybody agrees
keywords, in addition to the number of downloads, are the most important
ranking factor.
This is so because the ranking algorithm used by Apple App Store isn't as sophisticated as the one used by Google Play Store ‐ in a sense Apple App Store is more like the search engines from decades ago when no complicated algorithms were used for rankings. Unfortunately, this opens the door to abuse. Needless to say, it won't help if you abuse the simplicity of the algorithm and stuff your pages with keywords.
Since you don't have a limitless text field for keywords, you need to be very picky which keywords to include. Quite naturally, keywords are most important in the title and the description, so pay special attention to these areas. It really helps, if you perform some A/B tests with these to find the winning combinations.
Very often your keywords come naturally, but sometimes you need to be more creative. For instance, if you are selling an app with lots of competition, you might have to think about minor keywords as well. You should start with the major keywords, but if this drives you nowhere, think a little about less competitive keywords as well.
This is so because the ranking algorithm used by Apple App Store isn't as sophisticated as the one used by Google Play Store ‐ in a sense Apple App Store is more like the search engines from decades ago when no complicated algorithms were used for rankings. Unfortunately, this opens the door to abuse. Needless to say, it won't help if you abuse the simplicity of the algorithm and stuff your pages with keywords.
Since you don't have a limitless text field for keywords, you need to be very picky which keywords to include. Quite naturally, keywords are most important in the title and the description, so pay special attention to these areas. It really helps, if you perform some A/B tests with these to find the winning combinations.
Very often your keywords come naturally, but sometimes you need to be more creative. For instance, if you are selling an app with lots of competition, you might have to think about minor keywords as well. You should start with the major keywords, but if this drives you nowhere, think a little about less competitive keywords as well.
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