Visuals are frequently neglected
by developers but they have a huge sales potential. As a rule, the more
competitive your niche is, the more important visuals are. Visuals include
stuff such as logos, screenshots, trailers, etc. Technically they are not part
of the ranking algorithm, but their role is very important ‐
they attract users' attention and they do help for branding.
Your icon is the first (and frequently last) visual users see. This is why you need to put lots of effort in it. It's especially important you use the same icon everywhere in your app and on your pages. This consistency helps you big time to build brand recognition.
The same goes for the first two screenshots. Make them as nice and informative as possible. You might think that if your screenshots expose all your functionality this will lead to less downloads because users can see right away your app is not for them, but the logic is just the opposite. You don't trick users with vague screenshots just to make them increase the number of your downloads because even if you somehow manage to fool them, it's almost certain they will leave you a negative rating. A negative rating really hurts!
Your icon is the first (and frequently last) visual users see. This is why you need to put lots of effort in it. It's especially important you use the same icon everywhere in your app and on your pages. This consistency helps you big time to build brand recognition.
The same goes for the first two screenshots. Make them as nice and informative as possible. You might think that if your screenshots expose all your functionality this will lead to less downloads because users can see right away your app is not for them, but the logic is just the opposite. You don't trick users with vague screenshots just to make them increase the number of your downloads because even if you somehow manage to fool them, it's almost certain they will leave you a negative rating. A negative rating really hurts!
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