Finally, off-site factors are one
more group of factors to consider. These can be tricky because they are somehow
outside of your control. These factors include: number of downloads, as well as
ratings and reviews.
In order to increase the number of downloads, you can write good descriptions that make users go the extra mile and download to see your app for themselves. However, with the fierce competition at the Apple App Store, many good descriptions go unnoticed, so don't expect miracles simply because your descriptions are perfect.
Your second option is paid promotion. You can use PPC, Facebook promotion, or traffic from other social networks/popular sites in order to bring users to your app and hope they download it. However, as you probably guess, getting a good number of downloads via paid promotion is everything but cheap.
The second off-site factor for good rankings at Apple App store are user ratings and reviews. What you need is favorable reviews, but these need to be authentic because otherwise they might do you more harm than good. However, don't pester users for reviews, though ‐ a single annoyed user can give you such a bad review and a low rating that it can literally kill your app. While it's great to have numerous positive reviews, it's much better to have no reviews at all, than to have bad reviews and low ratings from disgruntled users.
If you make the effort to optimize your App Store pages as described above, this seriously increases your chances to rank well there. Of course, even if your pages are superb (in your opinion, of course), this doesn't necessarily mean you will be successful, but it certainly makes it more likely.
This is why when you launch a new app, you should always spend time to fine-tune its keywords, to
make its visuals appealing and to promote downloads, ratings and reviews (in an unobtrusive manner). If your app itself is good, it's quite possible you will see good results.
In order to increase the number of downloads, you can write good descriptions that make users go the extra mile and download to see your app for themselves. However, with the fierce competition at the Apple App Store, many good descriptions go unnoticed, so don't expect miracles simply because your descriptions are perfect.
Your second option is paid promotion. You can use PPC, Facebook promotion, or traffic from other social networks/popular sites in order to bring users to your app and hope they download it. However, as you probably guess, getting a good number of downloads via paid promotion is everything but cheap.
The second off-site factor for good rankings at Apple App store are user ratings and reviews. What you need is favorable reviews, but these need to be authentic because otherwise they might do you more harm than good. However, don't pester users for reviews, though ‐ a single annoyed user can give you such a bad review and a low rating that it can literally kill your app. While it's great to have numerous positive reviews, it's much better to have no reviews at all, than to have bad reviews and low ratings from disgruntled users.
If you make the effort to optimize your App Store pages as described above, this seriously increases your chances to rank well there. Of course, even if your pages are superb (in your opinion, of course), this doesn't necessarily mean you will be successful, but it certainly makes it more likely.
This is why when you launch a new app, you should always spend time to fine-tune its keywords, to
make its visuals appealing and to promote downloads, ratings and reviews (in an unobtrusive manner). If your app itself is good, it's quite possible you will see good results.
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