Thursday 10 March 2016

Less Competitive Keywords Might Be Not Long Tail


Less competitive keywords might be not long tail but they also tend to suffer less from search engine updates. The explanation is easy for example, if there are 10 sites that compete for a keyword, even if Google updates their algorithm and shuffles results, the worst that can happen to you is to rank 10th, which is much better than to rank in the second hundred, as is quite possible with keywords that have hundreds of sites competing for them.

All equal, huge intervals between new posts can literally bury your site even for keywords you always used to rank well for and even if there are no search engine algorithm changes. While you can't beat these changes solely by posting new content all the time simply because it takes time for new posts to rank well, new content is fresh blood and it does bring traffic. As we've mentioned multiple times, it's better to post one new content piece a week or even a month than to post no content for months and then pour 20 new content pieces at once.

The days when any backlink was good are history. Now links from bad or simply irrelevant sites can hurt you badly. This is why, you need to get backlinks from high ranking, relevant sites only. In addition to the juice they pass, these sites tend not to lose their own rankings that frequently and as a result your own rankings will fluctuate less. Also, once an A List site puts a link, they will hardly remove it just to protect their own rankings, as some of the other sites will do.

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