Use sub domains for larger topics
‐
i.e. if you have a health site, it makes sense to create separate domains for
each major group of diseases (i.e. cardiovascular, respiratory, etc.) and then
create a sub folder for the separate diseases in this group (i.e. heart attack,
flu, etc.)
Also, as already mentioned, if your site has a forum and or/a a blog in addition to your corporate pages, you should use sub domains for the forum and the blog ‐ i.e. forum.domain.com and blog.domain.com.
Of course, these are just general recommendations and you don't have to follow them blindly. As usual, the ultimate test is to try and see what works for you and what doesn't.
When you want to increase the traffic from search engines, your first idea might be that if you manage to rank for more keywords, you will get more traffic. Could be (especially if the keywords are not closely related) but basically this isn't necessarily so.
You might think that when you expand into new keywords, this will increase traffic but actually it's just the opposite ‐ these new keywords will dilute the relevancy of your present keywords and as a result you might lose some of the traffic you already have. So, before you target some new keywords, always be ready to back off, if results turn out to be worse than expected.
Long tail keywords are frequently neglected because they don't bring as much traffic as their more lucrative counterparts. However, long tail keywords are more proof against changes in algorithms. The traffic of long tail keywords tends to fluctuate less because there is less competition. If you have been skipping long tail keywords up to now, start optimizing for them asap.
Also, as already mentioned, if your site has a forum and or/a a blog in addition to your corporate pages, you should use sub domains for the forum and the blog ‐ i.e. forum.domain.com and blog.domain.com.
Of course, these are just general recommendations and you don't have to follow them blindly. As usual, the ultimate test is to try and see what works for you and what doesn't.
When you want to increase the traffic from search engines, your first idea might be that if you manage to rank for more keywords, you will get more traffic. Could be (especially if the keywords are not closely related) but basically this isn't necessarily so.
You might think that when you expand into new keywords, this will increase traffic but actually it's just the opposite ‐ these new keywords will dilute the relevancy of your present keywords and as a result you might lose some of the traffic you already have. So, before you target some new keywords, always be ready to back off, if results turn out to be worse than expected.
Long tail keywords are frequently neglected because they don't bring as much traffic as their more lucrative counterparts. However, long tail keywords are more proof against changes in algorithms. The traffic of long tail keywords tends to fluctuate less because there is less competition. If you have been skipping long tail keywords up to now, start optimizing for them asap.
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