While you sometimes can benefit
from search engine algorithm changes because these changes bury your
competitors and take you up in search results without any effort on your part,
this is pure luck and you can't rely on it. If you don't want to experience the
negative effects of algorithm changes to the max, you need to be proactive and
take the steps listed in this article. Unfortunately, even if you do, you still
can't say you are fully covered but at least you will have the consolation that
you did what could be done.
Keyword research is a make-or-break stage in any SEO campaign. If you do it wrong, all your efforts (and money) are in vain. This is why you need a reliable keyword research tool. For many years THE tool for keyword volume research was the Free Keyword Tool from Google and it was all we needed but unfortunately this great tool is history now.
The good news, though is that fortunately there are alternatives for keyword volume research. For instance, the new tool from Google with similar functionality ‐ Google Keyword Planner does many of the things the old tool did but unfortunately it is more suitable for PPC keyword research than for organic SEO research. There are also other tools, such as Bing Keyword Tool, or WordTracker Keyword tool, or the numerous paid tools and each of them has its advantages as disadvantages, as we'll see next.
Keyword research is a make-or-break stage in any SEO campaign. If you do it wrong, all your efforts (and money) are in vain. This is why you need a reliable keyword research tool. For many years THE tool for keyword volume research was the Free Keyword Tool from Google and it was all we needed but unfortunately this great tool is history now.
The good news, though is that fortunately there are alternatives for keyword volume research. For instance, the new tool from Google with similar functionality ‐ Google Keyword Planner does many of the things the old tool did but unfortunately it is more suitable for PPC keyword research than for organic SEO research. There are also other tools, such as Bing Keyword Tool, or WordTracker Keyword tool, or the numerous paid tools and each of them has its advantages as disadvantages, as we'll see next.
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