OnePlus 3 - Introducing the brand to the whole world
without running the expensive promotional programs is something that
made OnePlus stand out from any other companies that ever took birth in the
technology industry. Great marketing coupled with the best piece of technology
and that too at an believable price of half the other manufacturers. Bringing
in the real different ways of promotion, OnePlus first came in lime light with
the introduction of their unique promotion strategy. Flowing in the great specs
for their first device the OnePlus One, company restricted users to buy the
device off the shelf or any online store.
Rather OnePlus kept their way of selling a phone very unique. One more challenge that brought out the birth of this amazing marketing campaign was low production capacity. OnePlus had it very clear at the very initial stage that wanted to make it an international brand but due to limited production this was not as easy. The solution to their worries was the unique “Invite System”. This made them control the number of devices they wanted to roll out in the market and where. Scarcity in the market for the phone acted as a great tool of WoM marketing. Facebook was flooding with Facebook posts of people asking for invites.
Rather OnePlus kept their way of selling a phone very unique. One more challenge that brought out the birth of this amazing marketing campaign was low production capacity. OnePlus had it very clear at the very initial stage that wanted to make it an international brand but due to limited production this was not as easy. The solution to their worries was the unique “Invite System”. This made them control the number of devices they wanted to roll out in the market and where. Scarcity in the market for the phone acted as a great tool of WoM marketing. Facebook was flooding with Facebook posts of people asking for invites.
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