Get as much free publicity as you can - free publicity is not a direct shot at clients but it helps to build your reputation, which in turn helps a lot to convince clients you are their person. The opportunities for free publicity are numerous and you don’t have to try them all. One advanced tactic here is to join a site such as Help a Reporter because it gives you exposure to really high quality publications.
Guest Post and Comment on Top Ranking Sites - Again, guest posts are not a direct shot at clients but they also help to build your reputation and gain more exposure. Look for SEO/Web sites, or if you specialize in a niche SEO, for sites in that niche, contact the webmaster, write a post and little by little you will gain a substantial Web presence.
For instance, back in the day when the site was at its prime, a friend of mine used to write for SEOchat. She told me that on days/weeks when she published a popular article, she was getting multiple emails, a large portion of which offered some kind of SEO gig or even jobs and this continued for years after she stopped writing for the site.
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